Top 5 Netflix Games Performance in Middle East Q4 2022

In the fourth quarter of 2022, Netflix's gaming portfolio saw varied performance across the Middle East, with notable trends in weekly downloads, revenue, and active users.

SpongeBob: Get Cooking experienced a steady increase in weekly revenue, peaking at approximately $32 in the week of November 21. Weekly downloads showed fluctuations, starting at 3.9K in late September and ending at 3.2K in the final week of December. The game also saw a consistent rise in weekly active users, increasing from 3.1K to 7.6K throughout the quarter.

THTH: Love Is a Game NETFLIX showed significant growth in weekly revenue, reaching $203 in the week of December 19. Weekly downloads saw a notable increase from 4.2K in early December to nearly 10K by mid-December. Weekly active users also surged, growing from 4K to over 16K by the end of the quarter.

Cats & Soup maintained a steady revenue stream, with weekly earnings reaching up to $541 in late November. The game saw a gradual increase in weekly downloads, peaking at 2.4K in early December. Active users remained relatively stable, fluctuating between 8.6K and 10.4K over the quarter.

OXENFREE: Netflix Edition had modest revenue, with a peak of $6 in mid-October. The game’s weekly downloads started at 2.8K in late September but significantly declined to 725 by the end of December. Despite the drop in downloads, active users showed a gradual increase from 1.7K to 1.7K over the same period.

Nailed It! Baking Bash saw minimal revenue, with a peak of $12 in early October. Weekly downloads were relatively low but steady, ranging from 224 to 1.1K throughout the quarter. Active users saw a slight increase, rising from 464 in early October to 526 by the end of December.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional metrics, visit Sensor Tower.